No dramas...it's only food!

[Cadrega - Italian Supper Club]

While setting up our new supper club, we asked ourselves a whole lot of questions. The key one was: is food really at the heart of the current "food-mania"? Magazines, papers and TV are pushing us to believe that food has never been as central in our lifestyle as today. Still, it is kind of disappointing to notice how the majority of food-related media stories are not really centred around food itself, but use it as a platform to build a show. Too often, the suspense, the emotion and the popularity of the celebrities involved are all that matters (and, yes, by the way, that pudding looks delicious...).
We suppose the underground restaurants movement is a spontaneous reaction to this dramatisation. The idea is getting back to the essence of eating, one the great pleasures of life, which does not have to be competition, show-off and frenzy. On the contrary, we believe it is all about choosing the ingredients, savouring the moment, enjoying the smells, the textures, the colours... in brief, having fun and knowing you are going to share this pleasure with your friends and guests through your food. After all, feeding somebody is no piece of cake (!) and deserves the greatest care.
Back to our question, we know that there are still a lot people who care more about what is in their plate rather than what is all around it. With this in mind, we launched Cadrega to celebrate this natural and genuine approach to food... and share the fun.

[The Secluded Tea Party]

Hope you don't mind....I tweeted this post, I think you are spot on with this! Made me smile : )

[msmarmitelover]

I agree with you ....food on tv is disappointing. And supper clubs/ underground restaurants have only been shown in cheap formats, either as game shows or with sleb hosts with no credibility...

It's a shame!